- CPC - Cost per Click
- CTR - Click through Rate
- PR- Page Rank
- CPM - Cost per thousand impressions
- RPM - Revenue per thousand impressions
- CPE - Cost per engagement
- CSE - Custom Search Engine
- API - Application programming interface
- CPA - Cost per Advertisement
Formula for RPM
Page RPM = (Estimated earnings / Number of page views) * 1000.
Formula for CTR
CTR = Clicks / Page views (Impressions)
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CTE - Career and Technical education
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